Audience Research

Yesterday we showcased our music video to a selection of people who met our target audience. We sent out invitations stating that it would be shown on Wednesday 2nd of December at lunch time. There were also refreshments to sweeten the deal. After we presented our video and digipack to the audience, we asked them to fill in a brief questionnaire to give us feedback on what was good, what was bad and whether or not they would go and see this artist at a concert. We collected in the 12 questionnaire sheets and had a look at some of the feedback. Most of it was positive, but there was a couple of people who gave us rather negative comments. However, this will help to scrutinize the parts of the video which needed examining.