Audience Profile

I have gone onto YouTube and looked up several artists of our genre. I found that in the statistics and data link that most of the people who watch/listen to this genre are in the 45-54 age category. 

This video is most popular in: 

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Audiences

This video is most popular with:

Gender	Age
Female	13-17
Male	45-54
Female	45-54

This gives us a clear idea of who is interested in this music. This particular music video is of Katie Melua's "I cried for you".

From this we can gather that its targeted at a female audience, as they can probably relate to Katie Melua's lyrics, and the fact that she is a woman enhances the appeal even more.

The second example is of already mentioned "Sunrise" by Norah Jones. This video has many more views than Katie Melua's, but that's because this was released before her song and was extremely popular.

Audiences

This video is most popular with:

Gender	Age
Female	13-17
Male	45-54
Female	45-54

This video is most popular in: 

The third example is of Eva Cassidy's famous song "Songbird". This has surprising results as most of the views has been accumalated by middle aged males.

Audiences

This video is most popular with:

Gender	Age
Female	45-54
Male	45-54
Male	55-64

This video is most popular in: 

From this I can determine that women still listen to her music, and as a whole, are the main focus and target audience.